A new business-to-business initiative will connect brands with qualified wholesale buyers in a focused, results-driven environment at the 2026 Olympia Weekend. The launch of OB2B reflects the Olympia’s broader commitment to creating growth opportunities for sponsors and exhibitors that extend beyond the 600,000 square-foot expo experience.

Eric Hillman, a pioneer and visionary in sports supplement distribution, will oversee this new program.  Hillman shares, “Working with Jake Wood and Dan Solomon to bring this program to the world’s most prestigious fitness event is a big win for all brands looking to grow, expand distribution, and connect at the highest level.”